![]() ![]() ![]() More competitors means more choices for the customers to choose from. So for these reasons, the bargaining power of the buyers is high in this case.Ĭompetition is very high in this industry with so many online shops focusing on the cosmetics. They also like other benefits e.g Cash of Delivery, Discounts, Loyal customer programs etc. The targeted customer age group is also wider range, from 16 years to 55 years and customers would prefer the one who can provide the products with quality, reasonable prices and fast delivery. Since this industry is flooded by many online shops ( mainly on Facebook, of course) and buyers are having lots of option to choose. Nowadays in Myanmar, the online shopping ( mainly on Facebook) is very much popular among the youngsters, the supplier companies cannot lose this channel of online shop like my case shop.īuyers in this industry are customers who purchase products online. ![]() So there are many suppliers for these products and the bargaining power of the suppliers is relatively low in this case. On this case of online beauty shop, it mainly sells the USA patented India made cosmetics products from different companies. Porter, this model identifies and analyzes 5 competitive forces that shape every industry, and helps determine an industry's weaknesses and strengths. Porters Five Forces is a framework for describing factors that affect the profitability and attractiveness of industries. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |